Emerson Fry


hi and welcome to fw14 preview! we're getting ready to release line August 25th so in meantime lets look at some details 

we're doing the early access sign up again this year which customers have really liked in the past. if you'd like to do that you can sign up in any of the links or read why we offer this on the sign up page

in fall customers come to us for coats and after that sweaters/boots/bags but notable mention is our hemp jersey luxe basics and mick 3 denims have been selling out faster than we can make them in recent seasons so we've got fresh stock of those and some new colors in the Mick 3's with the ankle zip 

one reason we're known for coats is the fit.

we typically have a cut more in line with menswear in that they are built with enough room in the body for layering and you're going to get straighter, longer lines.  

Drop Shoulder Coat in Jet Wool: this is a midi-length coat and the great for silhouettes with bare legs in f/w. you can wear a shorter dress to wherever you're going at night and the coat is going to give long lines and more leg coverage = warmth

and of course you can dress this up or down, whatever you pair it with is again going to create a long silhoette because of length and volume of coat. 

someone asked me what piece i'm most excited about. thats really difficult to say as we work so hard to present pieces that are functional and purposful for our customer in every detail. 

however, i would highlight the fact that we are focusing on some really exciting modern technical fabrics for bags and across the line in general. 

we're releasing Emerson Bag this season in waxed tactical with all black powder coated hardware. this is a merge of modern materials into a sleek bag for women who need to carry through work/business travel/daily life and need one bag to do all of those things. we're excited for these to come in at the office and i'm looking forward to seeing women carrying these 


Combo Parka - this is another coat that utilizes modern materials. warm for the winter but short enough to be a great transeasonal coat. coated cotton sleeves add a textural black detail and the hood is really great for all seasons. its another mens style cut in terms of being perfect for layering. 


we're working with textural darks mixed with winter lights - things that will integrate seamlessly into the wardrobe and be effortless to pair with existing pieces

ok lets get into the big scarf. this scarf is the biggest, warmest scarf out there. that bigness is completely intentional. i product tested this all last winter and will say had no problems staying warm. wrap this around your shoulders on the way to work in 0 temps and have no probs whatsoever remaining completely toasty. yes i used the word toasty becuase it seems appropriet here. warm as can be for the entire winter. waiting for friends outside resturant in the cold. wrap it on up and just wait, no prob whatsoever. 








reblogged from GunmetalNova


print on slides or print on skirt

(reblogged from GunmetalNova

sarong life