Emerson Fry

MICK 3 DENIM

Micks have been on a continual evolution each season and for several seasons customers have been buying Micks faster than we can make them. This season we updated the seam details and pocket details and produced in two new colorways.

Sughero (left) is a nice way to wear a light in winter, Indigos (right) are a colorway customers have asked for so they can wear micks as go-to blue jean year round, C did a really nice wash on both colorways.

Ankle zip and seam details on leg make these a really nice option for dress up/dress down denims, which is one reason these have been so popular, along with the fit - fitted straight leg which also makes these really versatile, day to night kind of deal. 

MADE IN THE USA -CONVO WITH E

The United States has a rich heritage of producing things of excellent quality and employing artisan craftsman all over the country. We believe the industry is returning to the USA. 

Q: What are some things you've noticed or experienced by keeping your business domestically run?

E: Well when we first started a lot of people said you're crazy to produce here, how will you compete with the big corporate companies outsourcing everything overseas. But what they took for granted is the customer. We have a customer who is looking for a different experience. They’re looking for products that are made with their long-term enjoyment in mind, not this concept of things created for 'the masses’ where the fundamental value of the product, experience, and customer often comes squarely last. No one is 'the masses'! You know what I’m saying. Who is 'the masses'? You’re not. I’m not. They’re not. We’re not. We are all connected, and we are all unique. This concept of people as 'the masses' creates some serious problems and we can see evidence of this. Landfills stuffed with poorly made goods, environmental issues, unemployment in the trades in the USA, a country that used to employ thousands of people who took pride in their company and work, because they were making things of value. Our customers are looking for products coming from that place. Companies focused on high quality and customer experience. You ask anyone in our company what we're thinking about everyday and the answer is you. The customer.

So, the moral of this story is: don't listen to the people who say you can't do something. Just listen to the Yes in you, it knows what to do.

 

Q: Why is it important for people to buy goods made in the USA?

E: Well I can’t say why its important for people because everyone has their own considerations and they know what’s right for them, but I’ll tell you one of the outcomes/benefits of buying USA. Buying USA, from companies like ours not only ensures quality, it ensures jobs for a lot of people. And as everyone knows people in our country need employment. This is a very real and significant issue. In the trades and elsewhere. These are jobs for our families, friends, and neighbors. People we pass on the street, drive next to in traffic. And what’s great is when you look around you see that young, small companies in every industry - from artisan food to apparel, kitchen knives to furniture are bringing jobs back to the United States. I believe what we're watching is an American renaissance in design, manufacturing, and innovation. It’s exciting to see because it’s a ground up process, built on a strong foundation: Quality over quantity. Customer over 'Masses'. Confidence over trend. 

 

Q: Can you tell us about the challenge and the reward of having a business in the US?

E: The challenge and the reward are the same. The opportunity to evolve and improve every day. The opportunity to bring a product to our customer that will serve her in living her life, her desires, her chosen path. Everyday is the opportunity to do it better. Everyday is the first day.

 

LINE-DETAILS

hi and welcome to fw14 preview! we're getting ready to release the line so in meantime lets look at some details.

in fall customers come to us for coats and after that sweaters/boots/bags but notable mention is our hemp jersey Luxe Basics and mick 3 denims have been selling out faster than we can make them in recent seasons so we've got fresh stock of those and some new colors in the Mick 3's with the ankle zip.

one reason we're known for coats is the fit.

we typically have a cut more in line with menswear in that they are built with enough room in the body for layering and you're going to get straighter, longer lines.  

Drop Shoulder Coat in Jet Wool: this is a midi-length coat and great for silhouettes with bare legs in f/w. you can wear a shorter dress to wherever you're going at night and the coat is going to give long lines and more leg coverage = warmth.

and of course you can dress this up or down, whatever you pair it with is again going to create a nice silhouette because of length and volume of coat. 

someone asked me what piece i'm most excited about. that's really difficult to say as we work so hard to present pieces that are functional and purposeful for our customer in every detail. 

however, i would highlight the fact that we are focusing on some really exciting modern technical fabrics for bags and across the line in general. 

we're releasing Emerson Bag this season in waxed tactical with all black powder coated hardware. this is a merge of modern materials into a sleek bag for women who need to carry through work/business travel/daily life and need one bag to do all of those things. we're excited for these to come in at the office and i'm looking forward to seeing women carrying these.

 

Combo Parka - this is another coat that utilizes modern materials. warm for the winter but short enough to be a great transeasonal coat. coated cotton sleeves add a textural black detail and the hood is really great for all seasons. it's another mens style cut in terms of being great for layering. 

in general we work with textural darks mixed with winter lights - things that will integrate seamlessly into the wardrobe and be effortless to pair with existing pieces. this season we have a lot of interesting textural details, as well as some nice topstitching details on structural doubleface pieces. 

ok lets get into the Big Scarf. this scarf is the biggest, warmest scarf out there. that bigness is the point. i product tested this all last winter and will say had no problems staying warm. wrap this around your shoulders on the way to work in 0 temps and have no probs whatsoever remaining completely toasty. yes i said toasty and no i would not usually use that word but it seems appropriet here. warm as can be for the entire winter. waiting for friends outside restaurant in the cold. wrap it on up and just wait, no prob. 

we put this Organic Chambray mens shirt into the line this season because: it makes exactly this shape (below) when you stand like this from the side.

and depending on the fit you want you can buy a size smaller for more tailored fit, or size up for oversize. i personally would buy it in the biggest size because you get all the shapes but this is going to look great as a wear to the office shirt rolled at the sleeves for women who want the tailored look. 

mens shirt is worn with our D'Orsay Heel and Frenchie Pant. 

Frenchie Pant. this is the alternative to Denims. the land between denims being too casual, and tailored pants being too formal, there needs to be something to bridge the gap. Incoming Frenchie Pant. we've got this in slate so this can easily go into dark or light looks, and integrate easily with color. 

looking at layering up for fall. this year we have an extraordinary matte black, structural-with-just-the-right-amount-of-stretch, doubleface fabric for Pencil Pant which has been a customer favorite for several seasons. (below). Pencil Pant does two things. great alternative to leggings when worn with long sweaters/under short dress, or little tailored pant when unzipped at ankle. 

tucks into over the knee Trooper Boot. 

Layering Dress in structural doubleface. not only is this dress going to look great in winter layered under sweaters and over leggings, this dress looks sleek in warmer months with sunny skin. the fabric feels extremely amazing, that is the best way to describe it. again this is our black doubleface - which has a dry hand feel, is a dense matte black color and really good weight. women at the office have loved this fabric. 

Wild Silk Wool: beautiful color exploration and abstraction. we have several pieces in this, this fall. one of the most beautiful fabrics we've used to date. 

and finally yes -  a matte black (or sliver) Stud Belt with matching tactical slide hardware vs the traditional buckle. you will never find another stud belt like this out there on the market. a girl needs a good stud belt. its always good to have, even if just hanging on the door of your closet reminding you of your studs.

as always, thank you customers and friends! it is a pleasure and honor to work with you. we produce in USA and thank you for choosing USA made. all of us at Emerson Fry thank you for your shopping with us!

E.

 

BUILDING THE LONGTERM

QUIET ISLAND

reblogged from GunmetalNova

SKIRT DAY

print on slides or print on skirt

(reblogged from GunmetalNova

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